Thursday, 13 April 2017

Celebrate This Easter and Beyond With New Release Miffy Merchandise!

It's hard to believe that the iconic Miffy stories we're all so familiar with, were first penned over 60 long years ago!

Way back in 1955, Dutch artist Dick Bruna created his multi-generational endearing bunny character Miffy. Her magnetic cuteness and longevity have stemmed from a winning combination of Bruna's simple, colourful illustrations combined with a childlike sense of adventure. It's a marriage which has seen the books continually loved the world over to this day.

Bruna published an impressive 124 children's books throughout his life-long career and these titles have sold over 85 million storybooks worldwide. Today Bruna's books are as strong a force as ever, having been translated into more than 50 languages. Miffy stories continue to barely rest on bookshelves throughout the world. The popularity of the Miffy phenomenon remains strong with generations both old and new. It's easy to see why; Miffy is simply wonderful!

While Miffy's 60th anniversary was officially celebrated in 2015, Australians can share in some fun new Miffy merchandise already in stores, just in time for Easter in 2017! If you're looking for a set of enticing Easter gifts that don't come wrapped in sugar, Miffy's exciting new line-up makes a sensational alternative! 

Hot topic of the moment: Have you got your Easter jammies sorted yet? Easter is an ideal time to replace your tired old sleeping threads with something crisp, new, warmer and festive! The turn of the season, a long weekend, the opportunity to indulge in buns and chocolate - all the while wearing joyful new jammies all holiday long is, well... joyful ain't it just?!

I had already impressed myself and purchased a brand new set of Easter themed jammies to gift to each of my kids this weekend. (Sshhh! They don't know about that surprise yet!) As usual, like all mums, I had let my own needs slip into the background with no new jams chosen and packed away for me in my hidden trove. Excitement plus however, when this trendy set of Miffy jammies came into my possession. There is an Easter bunny that takes care of mums after all!

Me in my spiffy Miffy women's pyjamas in pure cotton featuring a striking golden Miffy on a black background. Swish!
Find these at Target stores for RRP $29.

Miffy's jumbo cushion is available at Cotton On and measures 40cm wide x 60cm high.

Cushions are hot news in homewares at present and the cuter the better. We just love this huge Miffy cushion for snuggly family movie nights and cuddle times. Miffy looks fab lying about the place with her crisp black and gold trimmings which add a fashionable flare wherever she goes. You can find this massive Miffy cushion in Cotton On stores for RRP $39.95.

How adorbs is this Miffy dressing gown for children?! Miss Four has been bouncing about like a bunny all week in this fleecy gown emblazoned with lil' Miffy faces. The hooded gown makes kiddos even cuddlier this winter and it's available from size 1 up to an 8. The Miffy gown is available at Cotton On for RRP $34.95. Hurry for these because they're bound to be a sellout!

All six of our kids have been Miffy fans from day one, so you can understand how our existing copies of these popular Miffy titles are suitably tattered and worn after years of love from so many. We're very happy indeed to have some crispy new versions of these Miffy favourites to read, all fresh and shiny for our youngest Miffy fan. Find Miffy titles at all good book stores.

New books for a new generation of delighted readers.
Here we've covered just a handful of the exciting new Miffy range of merchandise available in stores for Easter and beyond. You can find more styles and a greater range by checking out Target (for women's sleepwear), Cotton On (baby, girls' sleepwear and clothing, bedding, homewares and stationery), Peter Alexander (women's, girls and babies sleepwear and underwear), Big W (for Miffy babywear) and Myer for preschool toys, plushies and figurines, right now.

Are you or your children Miffy fans?
Do you gift pyjamas for Easter?
What do you love about the new Miffy range?

Happy Easter to all of our readers!

*Disclosure: Six Little Hearts were gifted the items reviewed in this feature.
All opinions expressed are our own and genuine.

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  1. I hadn't heard of Miffy but she looks super cute! Hope you all have a wonderful Easter!

  2. I love Miffy so much! I need some of these pyjamas in my life! "rushes off to Target" :)

  3. How lovely. I remember reading Miffy books to classes way back in the early 1970s. Good to see these revived in so many ways. Love it! Thank you for linking up for #lifethisweek 16/52. Next week: A.N.Z.A.C. Day.

  4. Cotton On has the most amazing collaborations these days! Huge Miffy fan too.

    SSG xxx

  5. That dressing gown with the hood is absolutely adorable!


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