Monday, 30 March 2020

Oobi Australian Designer Fashion for Girls Plus WIN One of Two Oobi Gift Vouchers...

If I had to name a favourite designer fashion label for my youngest daughter, it would have to be Australia's own award-winning Oobi. I've been dressing my girl in their beautiful creations since day one. Oobi specialise in girls' fashion and designer home wares, and are an all-out lifestyle label for girls aged newborn to 12 years. If you're a parent of a daughter, this brand will delight you both.

Children are only young once.

Oobi beautifully personifies childhood with artisan hand-printed, unique designer fabrics which are all their own creation. Oobi, established by Alexandra Riggs in 2002, is a label which celebrates and decorates girlhood. If you want beautiful fabrics and designer looks which hark back to more charming times for your daughter, Oobi is your go-to. Make this special time in both of your lives, beautiful.

'Our aim every day is to create a magical world for your child. To find a space where your child can feel and look amazing. That’s why we love to use the #letthembelittle - because when we see girls in their Oobi, we know that they can be themselves, and love how they look and feel in our garments. And that’s what it’s all about! Marching to the beat of your own drum, mixing-and-matching however YOU want, and finding little delights everywhere you look.'  Oobi.

Oobi makes exceptional quality clothing and each garment is always beautifully crafted. Their cottons are hand printed by select artisans in Jaipur, India using traditional techniques. Ethical production is a strong point for Oobi and they proudly work with a team of skilled women crafts persons who take enormous pride in their work.

Our seven year old daughter absolutely adores her newest dress which Oobi sent to us for review. This is the Clara dress (which happens to be one of her middle names!), and it is made of 100 percent pretty pink cotton emblazoned with charming black dots. This is a seasonal dress that can be adapted for any time of the year. Simply add a cardigan or coat with tights in the cooler months, or wear it with Oobi's beautiful knee-high socks and / or sandals on warmer days.

Distinctively Oobi. A beautiful look that young girls will enjoy wearing.

The Clara dress is also available in blue with black polka dots.

The Clara dress is a traditional style frock adapted in a modern fabric geared to please today's child. There are stunning details such as frilled sleeves and a double row crochet hem which add to the charm. The dress features a concealed zipper at the back and a generous amount of skirt that gives pretty movement. Your girl will love wearing this designer dress as much as you will appreciate seeing your daughter wearing it! RRP $59.95.

Remember wearing knee-high socks as a child? Finish the look with Oobi's signature traditional frilly lace, long socks. These are the cream Herringbone socks with lace tops that tie-in perfectly with so many Oobi looks. An absolute must-have wardrobe essential this autumn and winter with grippy soles and a great ability to stay-up. Your child will find them not only comfortable but pretty too. RRP $14.95. (Please regularly check for sale prices on the Oobi website.)

By shopping at Oobi, you can earn reward points to put towards future purchases. Oobi also donate a garment to an Australian child in need with the purchase of every item of clothing. Visit Oobi online now to see the beautiful range of girls' fashion and accessories available for your child.


WIN 1 of 2, $50 Oobi Gift Vouchers to spend on your choice of goods at Oobi online!
Total prize pool: $100
Game of skill
Promotion ends April 17, 2020.

To Enter

Complete the competition form below and leave a comment.
Be sure to leave your name inside your comment box!
Entries without comments, names, or those which have not used the Rafflecopter form
 will be disqualified. Good luck!

a Rafflecopter giveaway

*Disclosure: Feature in collaboration with Oobi.
Opinions expressed are our own and genuine.


  1. Gorgeous dress but will leave the comp to someone who needs it

  2. I'm the same as Lydia... it's very lovely but no little girls in my life, alas...

  3. Because Liz would love the clothes.

  4. Would love for my little girl so gorgeous jessica ashbrooke

  5. I would love to win a voucher for my oldest Miss to spend online! We were supposed to go on a girl's shopping trip for some new clothes as part of her birthday present, but unfortunately due to current events we've had to cancel it and stay home. I'd love to spoil her with a gorgeous new dress from OOBI instead!
    Stacey Shailer

  6. That dress is gorgeous - I wish I knew a little girl who could wear it!

  7. How gorgeous. Love the socks!
    Deanna Parry

  8. I absolutely love these clothes. My girl was 2yo before we found them, 2 years ago. It is the detail with the laces and contrasting colours that make it so good.

  9. This would be a nice bright alternative for the weekend when my daughter takes a break from wearing her school uniform!
    karina lee

  10. The clothes are absolutely stunning and she would be over the moon especially during these troublesome times

  11. It would be nice to treat my niece with a pretty little dress. Melanie Chilcott

  12. We would love the chance to win. It will definitely put a big smile on my girl's face. Amy Fang

  13. We have been a fan of Oobie since Miss B was a baby. They have beautiful and comfortable designs.
    Joanne Cardamone

  14. Oh you so reminded me of those socks. I even wore them as a teacher in 1970!!

    Thank you for linking up for Life This Week. Next week, the optional prompt is 14/51 Self-Care Stories #2. 6.4.2020 and I hope to see you link up then too. Denyse.

  15. My best friend is pregnant and lives interstate, I'd love to surprise her with some new outfits for bub
    Sarah Ellwood

  16. this would be awesome for my newest baby grand daughter

  17. It was my daughter's Birthday 8n amongst all the craziness last month of this virus. I would love to get her some beautiful new clothes so she can at least get dressed up at home and feel special.

    Samara McRae

  18. After 15 years I am finally expecting my little girl. She definitely deserves to be spoiled. Chantelle

  19. my two granddaughters would look wonderful in these clothes. They both just love dresses.

  20. Every little girl deserves to feel as good as Oobi will make them look.

  21. Our baby girl is 12 weeks away,
    I'm counting down days!
    Some cute little girls,
    I'd love to give Oobi a whirl.

  22. My little Miss 4 would love to dress in Oobi, colourful and unique just like she is. The long sleeved rabbit hoodie dress is gorgeous for Easter.

  23. This stuff is just lovely! My twin girls would look gorgeous in Obi ethical amazing creations ❤️
    Tamara Gray

  24. I purchased a dress & skirt at the Oobi sale last year, but couldn't get the matching socks. Now they are back in stock, I'd love to get my mitts on some of those long socks.
    Thanks - Kirsty Polujan

  25. Oh I would love to win a voucher to spoil my little girl with some pretty clothes for her birthday!! She is 5 and has told me that she doesn’t need anything but a pretty dress and for everyone to be able to stop being sick in the world. I can’t fix the corona virus but I can hopefully get her the birthday dress!! Thank you for the chance


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