Friday, 11 June 2021

Interview with Kids' YouTube Sensations 'Vlad and Niki' Plus ZURU Super Hero Surprise Toy Giveaway!

Eight year-old Vlad and 5 year old Niki are global superstar brothers who have made quite the splash on streaming platform, YouTube. Since launching their presence in 2018 they currently have more than 173 million subscribers worldwide. Creating and posting videos across 16 channels, (translated into 18 languages!), they explore preschool-focused learning themes that include discovery play, creativity, imagination, family fun adventures and more. Read on to learn more about Vlad and Niki and enter our toy giveaway!

How did their YouTube channel start?

Vlad watched other videos and was inspired. He would laugh and it was infectious. When he asked if we could start making their own videos my husband Sergey and I said, "Why not?" said Vlad & Niki's Mum, Victoria.

Sergey started shooting fun videos on the weekends when he wasn't working. We would edit them in his spare time and then we began posting.

"We had no idea when we started, they would be such a big hit. As their global audience grew, so did our knowledge of production, editing, graphics and special effects. Vlad & Niki became a destination for preschool audiences around the world to watch, laugh and experience our family adventures."

What do you think has contributed to the success of their YouTube channel? 

"The uniqueness lies in the fact that Vlad and Niki are curious, inventive and extremely active physically," says Victoria. "They know exactly what they want to share with their followers, what will be interesting to show and do and that helps us creatively to embed into their authentic content." 

Kids believe that they are playing along with Vlad & Niki in their own homes.

With such a rapidly growing online presence, what is the intention behind sharing content on Vlad & Niki's channels? 

"We hope we are inspiring other families to play together on their own adventures," says Victoria.

"Vlad & Niki is a perfect blend for us as a family: We get to participate in activities together, creating new interesting adventures for our 'on-camera' play," says the proud mum. "It is fantastic that we get to play while pretending to play with our boys, filming our favourite things to do while hitting that emotional connection with our fans watching."

This year, Vlad & Niki launched their very own licensed toy range with Zuru Toys - Vlad and Niki’s Superhero Surprise. What was the goal behind the launch of this new & exclusive range?

"ZURU created a collection of toys that encompass Vlad and Niki's sense of adventure, discovery, and imagination. Now kids everywhere can use their own creativity playing along with Vlad & Niki and their Superhero Surprise toy collections kit" says Vlad & Niki's father, Sergey.


Vlad and Niki's sensational ZURU Super Hero Surprise toys have arrived in stores ready to go to new homes. Six Little Hearts have 3 ZURU Super Hero Surprise toys, packed with more than 20 surprises 
to giveaway to three of our readers! Each prize is valued at RRP $49.99.

Australian residents only. Game of skill. Total prize pool $150. 
Promotion ends 25th of June 2021.

To enter, fill out the short competition form below and leave your comment including your name inside your comment box. Entries without comments and names will be disqualified.
Good Luck!


  1. Wow, such a great ice breaker to crack open at the start of a play date to get the fun and social play happening. The superhero mask may just be the trick to build confidence and getting my shy little one to open up. Love it!

  2. I would love to win this amazing toy for my granddaughter. She absolutely loves these surprise type toys with things inside. She loves super hero stuff and would be over the moon for the characters.

  3. My little one would be over the moon, she's been a bit down lately with all the dramas going on however this would definitely lift up her spirits

    1. Yes, this prize will make your daughter very happy. Congratulations winner #1! Christina L.

  4. My son is obsessed with superheroes!
    Opening ZURU Superhero Surprise Toys would see him more obsessed and using his imagination to the included in that haha :D
    blake haugen

  5. With a 'biff' and a 'pow' and a superhero scowl my little fella has what it takes! A ZURU surprise, superhero's in disguise, would be great!
    Sue B

  6. My little one loves dinosaurs so they will just be perfect for him to play by himself or play dates.

  7. My 5 year old is obsessed with superheroes and this would be used as incentives to get him to do some housework!
    karina l

  8. I would love to win for my son as a surprise he loves superheroes this would make his day. Lara Haynes

  9. A toy that encapsulates everything that brings a smile to my little boy's face. He'd be chuffed to pieces with this toy and would spend hours entertaining himself with it. (Ryan Holl)

  10. I think the Superhero Surprise is the perfect inspiration for my son's upcoming birthday and long awaited party with his mates. It even has a cool costume inside for the big day. Because I'm not the best cake maker Vlad & Niki Superhero figurines would make SUPER cake toppers too.

    1. I hope I haven't missed your son's birthday Mel, but I am sure he'd love one of these toys at any time of year. Congratulations winner #2!

  11. I know that at least one little heart will be beating fast if I win this Marvelous prize for my superhero loving grandson. Tracey Briene

  12. My Grandson loves dressing up as Super Heroes, having his own little Super Heroes he will spend hours playing with them and nothing else will matter. He will be so excited and jumping with joy.


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